Do you watch TV? If you do, you have seen countless commercial clips in between TV segments, where companies frantically advertise their products and services in 15-45 seconds, hoping to grab your attention and convince you to buy their stuff.
Personally, I watch A LOT of TV! I watch for one main reason; most syndicated programs today tend to be quite low on consciousness (targeting feelings of jealousy, greed, ego, fear, etc.) yet the commercial often points to the current market trends. Why a certain type of commercial is played in those time slots (in some ways it gives you insight as to whom you might want to purchase shares from), as opposed to others, and if the show is family oriented you can guarantee there will be family oriented commercials. Now, as to all the pros, there is a con, and therefore an alternative to watching TV is Netflix, Hulu, and Apple TV etc. etc. Often, the commercials of today are a huge waste of time and therefore I use my fast forward button associated with my DVR, so I can get back to the show or movie that had my attention in the first place. What's more important is that many commercials today are flashy sales-pitches that over-glamorize their products and/or services. Some commercials even prey on people's insecurities to get you to buy their products. The beauty industry, for example, is chock full of advertisements convincing you that you must look a certain way to be thought of as beautiful. Meanwhile, junk food, through the power of marketing, has turned into a tool to encourage self-reward and “self-love”, which in turn contributes to our declining health.
Nevertheless, occasionally there's a commercial that's different. Instead of trying to play upon insecurities or pitch a product irresponsibly, it spreads a positive message to the world. Perhaps, it wants to remind us about the importance of kinship. Perhaps, its aim is to break a negative societal belief. Or perhaps, its soul aim is to make us laugh and not take life to seriously.
In this think tank, we would like to discuss various commercials that either inspired you in the past or in the present. Maybe that commercial opened your mind to a new concept or idea, and conceivably touched your heart that impacted you in an empowering way. Many of the commercials that empowered me were often times funny, some touching, inspiring, and some were even mind-blowing. A few have even brought tears to my eyes. I realized besides the demographic and sales pitches, that commercials are actually designed to provoke us into thinking. Whether we agree or disagree each commercial has an important message hidden somewhere in it, only if you use your imagination and apply it to your everyday live.
As you watch each commercial, ask yourself: What is this ad telling me? How can I apply this lesson in my everyday life?
By: Tracy Randall, Ph.D., Esq.
Posted on 06/01/2016 at 07:45:00 PM